Tired of talking to nobody? Email marketing can change that!

Social media is the first place people go when they’ve decided to start a business, launch a brand, or want to become an influencer. Why? Because it’s easy to get started, and it costs you nothing (literally, it’s free). But, is this the only place you should put out all the goodness your brain has to offer?

A BIG FAT NO!

Here’s why:

1. You don’t own social media (unless you’re Mark Zuckerberg or Elon Musk) 
2. It’s like shouting at a crowded concert while the band plays
3. There’s another BETTER option that you should be taking advantage of (keep reading and I’ll tell you what it is)

Invest your time into something you own: your email list 

Your time is worth money (and your sanity), so you should spend your time creating content that will be read by the people that are most likely to purchase from you, hire you, and become your biggest fans! Who are those people, you ask? The people on your email list! 

Creating an email list is absolutely free, and you can use your free social media biz account to help you out. 

Here’s what you do: 

1. Create a Linktree account
2. Create a free account with an email software option (like Mailchimp or Constant Contact) 
3. Put your email sign-up link into your Linktree
4. Use your Linktree link in your bio on FB and IG account

Now you can start collecting emails, even without a website! (We will cover the necessity of a website at a later time). 

Why you should avoid shouting into the crowd at a concert (AKA relying on social media)

Ever feel like the content you spend hours upon hours on for FB and IG just gets lost into the abyss and after getting 4 likes on 3 hours of work you’re feeling defeated? Yup, I feel that way sometimes too! That’s why you should spend your precious moments creating content for the people that have asked to be invited into your brand: your email subscribers!

Now that you have your email list created, start emailing!

Queue this Reel before you tell me you don’t have time…

I’ll give more info about this in the coming weeks, but here’s the first thing you should do: write a welcome email!

What would you say to a new friend that came over for the first time? Say that! Make your new reader feel welcomed and excited to learn more about what your biz has to offer them! 

Need some help writing your emails? I gotcha! (After all, I am a copywriter 😊)

Want to know more about the ROI of email marketing? Email me and I’ll send you the email where I cover this!